{"id":2364,"date":"2025-07-25T08:34:37","date_gmt":"2025-07-25T08:34:37","guid":{"rendered":"https:\/\/www.giovannicasellato.it\/?post_type=project&p=2364"},"modified":"2025-07-28T12:45:21","modified_gmt":"2025-07-28T12:45:21","slug":"ferraroni-spa","status":"publish","type":"project","link":"https:\/\/www.giovannicasellato.it\/en\/project\/ferraroni-spa\/","title":{"rendered":"Ferraroni – SPA"},"content":{"rendered":"

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Un progetto tra materia e spirito: Una SPA in un palazzo storico a Matera<\/strong><\/p>\n

Questo progetto nasce dall\u2019ascolto attento della committenza e dall\u2019osservazione delle relazioni tra persone, spazi e funzioni. L\u2019obiettivo era creare un\u2019esperienza autentica e rigenerante, dove il benessere fosse ispirato dalla natura, dalla materia e dall\u2019energia profonda dei luoghi.
I due imprenditori, professionisti nei mondi del parrucchiere<\/strong> e del make-up<\/strong>, volevano realizzare uno spazio che andasse oltre l\u2019estetica: Nasce cos\u00ec l’idea di una SPA, interamente dedicata alla testa<\/strong>, intesa come centro sensoriale e simbolico. La testa, dove si incrociano i canali nervosi diventa il fulcro di un percorso olistico, che unisce bellezza, cura e ascolto profondo.
Lo spazio scelto \u00e8 un palazzo di fine \u2019800 nel cuore di Matera, segnato da numerosi interventi nel tempo.
Il progetto ha voluto restituirgli la sua autenticit\u00e0: tufo riportato a vista, volte conservate, pavimenti originali riemersi, superfetazioni eliminate. Un ritorno alle origini, materico e poetico.
L\u2019approccio progettuale \u00e8 stato armonico, sensibile, orientato all\u2019equilibrio: tra il \u201cmaschile\u201d del tufo e il \u201cfemminile\u201d delle forme in metallo bronzato, tra forza e leggerezza, tra sacralit\u00e0 e benessere. Una delle stanze, interamente rivestita in foglia oro e illuminata da candele, \u00e8 pensata per il massaggio della testa come un rito, uno spazio dove tempo e tensione si sospendono.
Il percorso si snoda tra stanze dedicate agli elementi primari \u2014 Acqua, Terra, Pietra, Bronzo, Oro<\/strong> \u2014 creando un viaggio sensoriale che invita l\u2019ospite a lasciarsi andare, a ritrovare s\u00e9 stesso partendo dalla testa, e quindi da dentro.<\/p>\n

Un luogo dove la bellezza diventa arte, e il progetto si fa racconto.<\/strong><\/p>\n

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Gli spazi commerciali prima del progetto:<\/p>\n

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\"\"<\/p>\n

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